Gelato Boy vs Naia · Bay Area shelf head-to-head
Gelato Boy and Naia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Naia sits further up the premium end
Gelato Boy
Naia
32
brand power
31
16
products
14
2
categories
2
2
subcategories
4
5
grocers
5
66.5¢
price per fl oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gelato Boy▭ Naia
Distribution · 30% of score21·21
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gelato Boy
no top category Naia doesn’t also play in.
only Naia
no top category Gelato Boy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gelato Boy · Naia
