Gelato Festival vs Naia · Bay Area shelf head-to-head
Gelato Festival and Naia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Naia carries more Brand PowerNaia is in more Bay Area grocersNaia fields the deeper lineup
Gelato Festival
Naia
17
brand power
31
5
products
14
1
categories
2
1
subcategories
4
3
grocers
5
65.6¢
price per fl oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gelato Festival▭ Naia
Distribution · 30% of score13·21
G
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gelato Festival
no top category Naia doesn’t also play in.
only Naia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gelato Festival · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gelato Festival · Naia
