Gemma Salumi vs Negroni · Bay Area shelf head-to-head
Gemma Salumi and Negroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni carries more Brand PowerNegroni is in more Bay Area grocersNegroni fields the deeper lineup
Gemma Salumi
Negroni
11
brand power
32
2
products
10
2
categories
3
2
subcategories
5
1
grocers
5
$10.99
avg price
$14.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gemma Salumi▭ Negroni
Distribution · 30% of score4·21
G
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gemma Salumi
no top category Negroni doesn’t also play in.
only Negroni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gemma Salumi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gemma Salumi · Negroni