General Mills vs Grain Berry · Bay Area shelf head-to-head
General Mills and Grain Berry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills carries more Brand PowerGeneral Mills is in more Bay Area grocersGeneral Mills fields the deeper lineupGrain Berry sits further up the premium end
General Mills
Grain Berry
53
brand power
11
51
products
4
4
categories
1
14
grocers
2
70.4¢
price per oz
68.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ General Mills▭ Grain Berry
Distribution · 30% of score58·8
G
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only General Mills
only Grain Berry
no top category General Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: General Mills · Grain Berry
