General Mills vs Kellogg's Crispix · Bay Area shelf head-to-head
General Mills and Kellogg's Crispix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills carries more Brand PowerGeneral Mills is in more Bay Area grocersGeneral Mills fields the deeper lineup
General Mills
Kellogg's Crispix
53
brand power
7
51
products
2
4
categories
1
14
grocers
4
$9.05
avg price
$7.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ General Mills▭ Kellogg's Crispix
Distribution · 30% of score58·17
K
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only General Mills
only Kellogg's Crispix
no top category General Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: General Mills · Kellogg's Crispix