General Mills vs Malt-o-meal · Bay Area shelf head-to-head
General Mills and Malt-o-meal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills carries more Brand PowerGeneral Mills is in more Bay Area grocersGeneral Mills fields the deeper lineup
General Mills
Malt-o-meal
53
brand power
7
51
products
2
4
categories
1
14
grocers
4
$9.05
avg price
$7.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ General Mills▭ Malt-o-meal
Distribution · 30% of score58·17
M
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only General Mills
only Malt-o-meal
no top category General Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: General Mills · Malt-o-meal