George's vs Lily Of The Desert · Bay Area shelf head-to-head
George's and Lily Of The Desert, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily Of The Desert carries more Brand PowerLily Of The Desert is in more Bay Area grocersLily Of The Desert fields the deeper lineup
George's
Lily Of The Desert
0
brand power
35
2
products
12
1
categories
2
1
grocers
10
$16.24
avg price
$11.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ George's▭ Lily Of The Desert
Distribution · 30% of score4·42
G
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only George's
no top category Lily Of The Desert doesn’t also play in.
only Lily Of The Desert
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only George's · 0
no exclusive doors — everywhere George's is, Lily Of The Desert is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: George's · Lily Of The Desert