Gheelish vs Skinnypop · Bay Area shelf head-to-head
Gheelish and Skinnypop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnypop carries more Brand PowerSkinnypop is in more Bay Area grocersSkinnypop fields the deeper lineup
Gheelish
Skinnypop
17
brand power
50
3
products
21
2
categories
2
2
grocers
15
$1.36
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gheelish▭ Skinnypop
Distribution · 30% of score8·63
S
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gheelish
only Skinnypop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gheelish · 0
no exclusive doors — everywhere Gheelish is, Skinnypop is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gheelish · Skinnypop
