Ghia vs Kin · Bay Area shelf head-to-head
Ghia and Kin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineupGhia sits further up the premium end
Ghia
Kin
34
brand power
21
17
products
7
2
categories
2
3
subcategories
2
5
grocers
2
$1.37
price per fl oz
56.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghia▭ Kin
Distribution · 30% of score21·8
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghia
only Kin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ghia · 4
only Kin · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghia · Kin
