Gimme Health Foods vs Gimme · Bay Area shelf head-to-head
Gimme Health Foods and Gimme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
Gimme Health Foods
Gimme
26
brand power
57
3
products
29
1
categories
4
2
grocers
20
$9.92
avg price
$4.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gimme Health Foods▭ Gimme
Distribution · 30% of score8·83
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gimme Health Foods
no top category Gimme doesn’t also play in.
only Gimme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gimme Health Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gimme Health Foods · Gimme
