Gimme vs Boulder Canyon · Bay Area shelf head-to-head
Gimme and Boulder Canyon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boulder Canyon fields the deeper lineupGimme sits further up the premium end
Gimme
Boulder Canyon
57
brand power
59
29
products
56
4
categories
2
20
grocers
20
$8.37
price per oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gimme▭ Boulder Canyon
Distribution · 30% of score83·83
carried in 20 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boulder Canyon
no top category Gimme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gimme · Boulder Canyon
