Gimme vs Gimme Health Foods · Bay Area shelf head-to-head
Gimme and Gimme Health Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
Gimme
Gimme Health Foods
57
brand power
26
29
products
3
4
categories
1
20
grocers
2
$4.80
avg price
$9.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gimme▭ Gimme Health Foods
Distribution · 30% of score83·8
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gimme
only Gimme Health Foods
no top category Gimme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gimme · Gimme Health Foods
