Gimme vs Nora Snacks · Bay Area shelf head-to-head
Gimme and Nora Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
Gimme
Nora Snacks
57
brand power
27
29
products
4
4
categories
1
20
grocers
11
$8.37
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gimme▭ Nora Snacks
Distribution · 30% of score83·46
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gimme
only Nora Snacks
no top category Gimme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gimme · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gimme · Nora Snacks
