Gio Gelati vs Green Girl Bakeshop · Bay Area shelf head-to-head
Gio Gelati and Green Girl Bakeshop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Girl Bakeshop carries more Brand PowerGreen Girl Bakeshop is in more Bay Area grocersGreen Girl Bakeshop fields the deeper lineup
Gio Gelati
Green Girl Bakeshop
22
brand power
29
8
products
13
2
categories
1
2
subcategories
2
2
grocers
8
$1.59
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gio Gelati▭ Green Girl Bakeshop
Distribution · 30% of score8·33
G
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gio Gelati
only Green Girl Bakeshop
no top category Gio Gelati doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gio Gelati · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gio Gelati · Green Girl Bakeshop
