Gio Gelati vs Naia · Bay Area shelf head-to-head
Gio Gelati and Naia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Naia carries more Brand PowerNaia is in more Bay Area grocersNaia fields the deeper lineup
Gio Gelati
Naia
22
brand power
31
8
products
14
2
categories
2
2
subcategories
4
2
grocers
5
$1.59
price per oz
87.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gio Gelati▭ Naia
Distribution · 30% of score8·21
G
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gio Gelati
no top category Naia doesn’t also play in.
only Naia
no top category Gio Gelati doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gio Gelati · Naia
