Girard's vs La Martinique · Bay Area shelf head-to-head
Girard's and La Martinique, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girard's carries more Brand PowerGirard's is in more Bay Area grocersGirard's fields the deeper lineup
Girard's
La Martinique
28
brand power
0
8
products
3
1
categories
1
3
subcategories
2
9
grocers
3
$6.29
avg price
$7.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Girard's▭ La Martinique
Distribution · 30% of score38·13
L
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Girard's
no top category La Martinique doesn’t also play in.
only La Martinique
no top category Girard's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Girard's · 6
only La Martinique · 0
no exclusive doors — everywhere La Martinique is, Girard's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Girard's · La Martinique