Girard's vs Live-a-little · Bay Area shelf head-to-head
Girard's and Live-a-little, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girard's carries more Brand PowerGirard's is in more Bay Area grocersGirard's fields the deeper lineup
Girard's
Live-a-little
28
brand power
0
8
products
3
1
categories
1
3
subcategories
2
9
grocers
2
$6.29
avg price
$11.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Girard's▭ Live-a-little
Distribution · 30% of score38·8
L
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Girard's
no top category Live-a-little doesn’t also play in.
only Live-a-little
no top category Girard's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Girard's · 7
only Live-a-little · 0
no exclusive doors — everywhere Live-a-little is, Girard's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Girard's · Live-a-little