Gold Peak vs Tejava · Bay Area shelf head-to-head
Gold Peak and Tejava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tejava carries more Brand PowerTejava is in more Bay Area grocers
Gold Peak
Tejava
28
brand power
37
17
products
16
1
categories
1
3
subcategories
4
5
grocers
15
8.6¢
price per fl oz
13.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gold Peak▭ Tejava
Distribution · 30% of score21·63
G
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gold Peak
no top category Tejava doesn’t also play in.
only Tejava
no top category Gold Peak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold Peak · Tejava
