Golden Island vs Vermont Smoke & Cure · Bay Area shelf head-to-head
Golden Island and Vermont Smoke & Cure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermont Smoke & Cure carries more Brand PowerVermont Smoke & Cure is in more Bay Area grocersVermont Smoke & Cure fields the deeper lineup
Golden Island
Vermont Smoke & Cure
15
brand power
27
3
products
6
1
categories
2
3
grocers
7
$3.07
price per oz
$3.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Island▭ Vermont Smoke & Cure
Distribution · 30% of score13·29
G
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Island
no top category Vermont Smoke & Cure doesn’t also play in.
only Vermont Smoke & Cure
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Golden Island · 1
only Vermont Smoke & Cure · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Island · Vermont Smoke & Cure
