Golden Star vs True Origin Foods · Bay Area shelf head-to-head
Golden Star and True Origin Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Origin Foods carries more Brand PowerTrue Origin Foods is in more Bay Area grocersTrue Origin Foods fields the deeper lineupTrue Origin Foods sits further up the premium end
Golden Star
True Origin Foods
13
brand power
42
3
products
10
1
categories
5
1
subcategories
7
3
grocers
12
16.2¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Star▭ True Origin Foods
Distribution · 30% of score13·50
G
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Star
no top category True Origin Foods doesn’t also play in.
only True Origin Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Golden Star · 1
only True Origin Foods · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Star · True Origin Foods