Gold's vs Morehouse · Bay Area shelf head-to-head
Gold's and Morehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morehouse is in more Bay Area grocersGold's sits further up the premium end
Gold's
Morehouse
15
brand power
17
3
products
2
2
categories
1
2
grocers
10
$5.92
avg price
$3.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gold's▭ Morehouse
Distribution · 30% of score8·42
G
M
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gold's
only Morehouse
no top category Gold's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold's · Morehouse