Gold's vs Tulelake · Bay Area shelf head-to-head
Gold's and Tulelake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gold's carries more Brand PowerTulelake is in more Bay Area grocersGold's sits further up the premium end
Gold's
Tulelake
15
brand power
10
3
products
2
2
categories
1
2
grocers
4
$5.92
avg price
$4.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gold's▭ Tulelake
Distribution · 30% of score8·17
G
T
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gold's
only Tulelake
no top category Gold's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gold's · 1
only Tulelake · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold's · Tulelake
