Good Culture vs ISIGNY STE MERE · Bay Area shelf head-to-head
Good Culture and ISIGNY STE MERE, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Culture carries more Brand PowerGood Culture is in more Bay Area grocersGood Culture fields the deeper lineup
Good Culture
ISIGNY STE MERE
47
brand power
10
11
products
2
4
categories
1
13
grocers
1
$6.42
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Culture▭ ISIGNY STE MERE
Distribution · 30% of score54·4
I
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Culture
only ISIGNY STE MERE
no top category Good Culture doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Culture · ISIGNY STE MERE