Good Earth vs Tazo Tea · Bay Area shelf head-to-head
Good Earth and Tazo Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tazo Tea carries more Brand PowerTazo Tea is in more Bay Area grocersTazo Tea fields the deeper lineupTazo Tea sits further up the premium end
Good Earth
Tazo Tea
25
brand power
45
7
products
32
1
categories
2
3
subcategories
9
10
grocers
13
28.3¢
price per item
40.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Earth▭ Tazo Tea
Distribution · 30% of score42·54
G
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Earth
no top category Tazo Tea doesn’t also play in.
only Tazo Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Earth · 1
only Tazo Tea · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Earth · Tazo Tea
