Good Foods vs Casa Sanchez · Bay Area shelf head-to-head
Good Foods and Casa Sanchez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Sanchez carries more Brand PowerCasa Sanchez is in more Bay Area grocersCasa Sanchez fields the deeper lineup
Good Foods
Casa Sanchez
36
brand power
57
13
products
20
4
categories
4
5
subcategories
4
4
grocers
16
65.4¢
price per oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Foods▭ Casa Sanchez
Distribution · 30% of score17·67
G
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Foods · Casa Sanchez
