Good Foods vs Heluva Good! · Bay Area shelf head-to-head
Good Foods and Heluva Good!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Foods carries more Brand PowerGood Foods is in more Bay Area grocersGood Foods fields the deeper lineupGood Foods sits further up the premium end
Good Foods
Heluva Good!
36
brand power
13
13
products
2
4
categories
2
5
subcategories
2
4
grocers
1
$7.02
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Foods▭ Heluva Good!
Distribution · 30% of score17·4
G
H
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Foods
only Heluva Good!
no top category Good Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Good Foods · 4
only Heluva Good! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Foods · Heluva Good!