Good Foods vs Roberto's Of Santa Cruz · Bay Area shelf head-to-head
Good Foods and Roberto's Of Santa Cruz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Foods carries more Brand PowerGood Foods fields the deeper lineupRoberto's Of Santa Cruz sits further up the premium end
Good Foods
Roberto's Of Santa Cruz
36
brand power
26
13
products
6
4
categories
3
5
subcategories
3
4
grocers
4
65.4¢
price per oz
57.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Foods▭ Roberto's Of Santa Cruz
Distribution · 30% of score17·17
G
R
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Foods
only Roberto's Of Santa Cruz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Foods · 3
only Roberto's Of Santa Cruz · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Foods · Roberto's Of Santa Cruz