Good Foods vs Yucatan · Bay Area shelf head-to-head
Good Foods and Yucatan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Foods carries more Brand PowerYucatan is in more Bay Area grocersGood Foods fields the deeper lineupYucatan sits further up the premium end
Good Foods
Yucatan
36
brand power
13
13
products
6
4
categories
1
5
subcategories
1
4
grocers
6
65.4¢
price per oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Foods▭ Yucatan
Distribution · 30% of score17·25
G
Y
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score66·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Foods
only Yucatan
no top category Good Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Foods · Yucatan
