Good Good vs Roots Kitchen & Cannery · Bay Area shelf head-to-head
Good Good and Roots Kitchen & Cannery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Good carries more Brand PowerGood Good is in more Bay Area grocersGood Good fields the deeper lineupRoots Kitchen & Cannery sits further up the premium end
Good Good
Roots Kitchen & Cannery
40
brand power
14
35
products
3
3
categories
1
4
subcategories
1
9
grocers
3
69.6¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Good▭ Roots Kitchen & Cannery
Distribution · 30% of score38·13
G
R
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score95·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Good
only Roots Kitchen & Cannery
no top category Good Good doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Good · 7
only Roots Kitchen & Cannery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Good · Roots Kitchen & Cannery
