Good Health vs Popchips · Bay Area shelf head-to-head
Good Health and Popchips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Popchips is in more Bay Area grocersPopchips sits further up the premium end
Good Health
Popchips
23
brand power
25
8
products
6
2
categories
1
10
grocers
13
95.5¢
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Health▭ Popchips
Distribution · 30% of score42·54
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Health
only Popchips
no top category Good Health doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Health · 3
only Popchips · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Health · Popchips
