Good Health vs Pringles · Bay Area shelf head-to-head
Good Health and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles carries more Brand PowerPringles fields the deeper lineupGood Health sits further up the premium end
Good Health
Pringles
23
brand power
39
8
products
33
2
categories
1
2
subcategories
3
10
grocers
10
95.5¢
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Health▭ Pringles
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Health
only Pringles
no top category Good Health doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Health · 4
only Pringles · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Health · Pringles
