Good Health vs Superbon · Bay Area shelf head-to-head
Good Health and Superbon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Health carries more Brand PowerGood Health is in more Bay Area grocersGood Health fields the deeper lineupSuperbon sits further up the premium end
Good Health
Superbon
23
brand power
11
8
products
3
2
categories
1
10
grocers
1
95.5¢
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Health▭ Superbon
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Health
only Superbon
no top category Good Health doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Health · Superbon
