Good Humor vs Klondike · Bay Area shelf head-to-head
Good Humor and Klondike, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Klondike is in more Bay Area grocersKlondike fields the deeper lineupGood Humor sits further up the premium end
Good Humor
Klondike
16
brand power
17
3
products
6
1
categories
1
1
subcategories
2
6
grocers
8
62.1¢
price per fl oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Humor▭ Klondike
Distribution · 30% of score25·33
G
K
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Humor
no top category Klondike doesn’t also play in.
only Klondike
no top category Good Humor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Humor · 1
only Klondike · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Humor · Klondike