Good Humor vs Magnum · Bay Area shelf head-to-head
Good Humor and Magnum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Humor
no top category Magnum doesn’t also play in.
only Magnum
no top category Good Humor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Good Humor is, Magnum is too.
no exclusive doors — everywhere Magnum is, Good Humor is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Humor · Magnum
