Good Plenty vs Darrell Lea · Bay Area shelf head-to-head
Good Plenty and Darrell Lea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darrell Lea carries more Brand PowerDarrell Lea is in more Bay Area grocersDarrell Lea fields the deeper lineupGood Plenty sits further up the premium end
Good Plenty
Darrell Lea
15
brand power
30
3
products
11
2
categories
1
2
subcategories
2
5
grocers
12
60.7¢
price per oz
71.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Plenty▭ Darrell Lea
Distribution · 30% of score21·50
G
D
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Plenty
only Darrell Lea
no top category Good Plenty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Plenty · Darrell Lea