Good Plenty vs Red Vines · Bay Area shelf head-to-head
Good Plenty and Red Vines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Vines carries more Brand PowerRed Vines is in more Bay Area grocersRed Vines fields the deeper lineupGood Plenty sits further up the premium end
Good Plenty
Red Vines
15
brand power
27
3
products
10
2
categories
1
5
grocers
14
60.7¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Plenty▭ Red Vines
Distribution · 30% of score21·58
G
R
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Plenty
only Red Vines
no top category Good Plenty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Good Plenty · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Plenty · Red Vines