Good Plenty vs Wiley Wallaby · Bay Area shelf head-to-head
Good Plenty and Wiley Wallaby, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wiley Wallaby fields the deeper lineup
Good Plenty
Wiley Wallaby
15
brand power
18
3
products
10
2
categories
1
2
subcategories
2
5
grocers
5
$11.35
avg price
$6.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Plenty▭ Wiley Wallaby
Distribution · 30% of score21·21
G
W
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Plenty
only Wiley Wallaby
no top category Good Plenty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Plenty · 3
only Wiley Wallaby · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Plenty · Wiley Wallaby