Gopala vs Oikos · Bay Area shelf head-to-head
Gopala and Oikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oikos carries more Brand PowerOikos is in more Bay Area grocersOikos fields the deeper lineup
Gopala
Oikos
9
brand power
41
2
products
38
1
categories
2
1
grocers
7
$6.69
avg price
$7.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gopala▭ Oikos
Distribution · 30% of score4·29
G
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gopala
no top category Oikos doesn’t also play in.
only Oikos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gopala · Oikos