Gorgie vs Ketone-iq · Bay Area shelf head-to-head
Gorgie and Ketone-iq, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ketone-iq carries more Brand PowerGorgie is in more Bay Area grocersKetone-iq fields the deeper lineupKetone-iq sits further up the premium end
Gorgie
Ketone-iq
19
brand power
36
5
products
12
1
categories
2
3
grocers
2
$3.47
avg price
$15.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gorgie▭ Ketone-iq
Distribution · 30% of score13·8
G
K
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gorgie
no top category Ketone-iq doesn’t also play in.
only Ketone-iq
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gorgie · 2
only Ketone-iq · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gorgie · Ketone-iq
