Gourmet Garden™ vs Rutherford & Meyer · Bay Area shelf head-to-head
Gourmet Garden™ and Rutherford & Meyer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gourmet Garden™ is in more Bay Area grocersRutherford & Meyer sits further up the premium end
Gourmet Garden™
Rutherford & Meyer
27
brand power
26
9
products
7
2
categories
3
2
subcategories
4
4
grocers
2
$1.86
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gourmet Garden™▭ Rutherford & Meyer
Distribution · 30% of score17·8
G
R
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gourmet Garden™
no top category Rutherford & Meyer doesn’t also play in.
only Rutherford & Meyer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gourmet Garden™ · 4
only Rutherford & Meyer · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gourmet Garden™ · Rutherford & Meyer