Graffeo vs Lady Falcon Coffee Club · Bay Area shelf head-to-head
Graffeo and Lady Falcon Coffee Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupLady Falcon Coffee Club sits further up the premium end
Graffeo
Lady Falcon Coffee Club
35
brand power
14
16
products
4
2
categories
1
5
subcategories
3
10
grocers
2
$1.79
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Lady Falcon Coffee Club
Distribution · 30% of score42·8
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Lady Falcon Coffee Club
no top category Graffeo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graffeo · 8
only Lady Falcon Coffee Club · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Lady Falcon Coffee Club