Graffeo vs Pachamama Coffee Cooperative · Bay Area shelf head-to-head
Graffeo and Pachamama Coffee Cooperative, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupPachamama Coffee Cooperative sits further up the premium end
Graffeo
Pachamama Coffee Cooperative
35
brand power
30
16
products
11
2
categories
1
5
subcategories
2
10
grocers
9
$1.79
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Pachamama Coffee Cooperative
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Pachamama Coffee Cooperative
no top category Graffeo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pachamama Coffee Cooperative · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Pachamama Coffee Cooperative
