Grand Bakery vs Cookies Con Amore · Bay Area shelf head-to-head
Grand Bakery and Cookies Con Amore, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cookies Con Amore is in more Bay Area grocers
Grand Bakery
Cookies Con Amore
28
brand power
25
11
products
11
3
categories
1
6
subcategories
2
5
grocers
6
95.8¢
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grand Bakery▭ Cookies Con Amore
Distribution · 30% of score21·25
G
C
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cookies Con Amore
no top category Grand Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Grand Bakery · 2
only Cookies Con Amore · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grand Bakery · Cookies Con Amore