Great Value vs Gustus Vitae · Bay Area shelf head-to-head
Great Value and Gustus Vitae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gustus Vitae carries more Brand PowerGustus Vitae fields the deeper lineup
Great Value
Gustus Vitae
11
brand power
42
2
products
209
1
categories
5
1
subcategories
7
2
grocers
2
$7.89
avg price
$8.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Great Value▭ Gustus Vitae
Distribution · 30% of score8·8
G
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Great Value
no top category Gustus Vitae doesn’t also play in.
only Gustus Vitae
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Great Value · 1
only Gustus Vitae · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Great Value · Gustus Vitae