Green Giant vs Our Family · Bay Area shelf head-to-head
Green Giant and Our Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Giant carries more Brand PowerGreen Giant is in more Bay Area grocersGreen Giant fields the deeper lineup
Green Giant
Our Family
50
brand power
0
40
products
8
4
categories
1
9
subcategories
2
11
grocers
3
$3.83
avg price
$2.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Green Giant▭ Our Family
Distribution · 30% of score46·13
O
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Green Giant
only Our Family
no top category Green Giant doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Giant · Our Family