Green Girl Bakeshop vs Naia · Bay Area shelf head-to-head
Green Girl Bakeshop and Naia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Girl Bakeshop is in more Bay Area grocers
Green Girl Bakeshop
Naia
29
brand power
31
13
products
14
1
categories
2
2
subcategories
4
8
grocers
5
73.8¢
price per fl oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Green Girl Bakeshop▭ Naia
Distribution · 30% of score33·21
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Green Girl Bakeshop
no top category Naia doesn’t also play in.
only Naia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Green Girl Bakeshop · 5
only Naia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Girl Bakeshop · Naia
