Greenies vs Redbarn · Bay Area shelf head-to-head
Greenies and Redbarn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineupRedbarn sits further up the premium end
Greenies
Redbarn
27
brand power
34
11
products
23
1
categories
3
3
grocers
4
$1.95
price per oz
$6.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenies▭ Redbarn
Distribution · 30% of score13·17
G
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenies
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greenies · 1
only Redbarn · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenies · Redbarn
