Greenies vs Zuke's · Bay Area shelf head-to-head
Greenies and Zuke's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greenies carries more Brand PowerZuke's is in more Bay Area grocersGreenies fields the deeper lineupGreenies sits further up the premium end
Greenies
Zuke's
27
brand power
21
11
products
6
1
categories
1
3
grocers
4
$1.95
price per oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenies▭ Zuke's
Distribution · 30% of score13·17
G
Z
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenies
no top category Zuke's doesn’t also play in.
only Zuke's
no top category Greenies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greenies · 1
only Zuke's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenies · Zuke's
