Greenlee's vs The New Leaf Bakery · Bay Area shelf head-to-head
Greenlee's and The New Leaf Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greenlee's is in more Bay Area grocersThe New Leaf Bakery sits further up the premium end
Greenlee's
The New Leaf Bakery
25
brand power
21
7
products
8
3
categories
2
4
subcategories
6
8
grocers
3
50.3¢
price per oz
66.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenlee's▭ The New Leaf Bakery
Distribution · 30% of score33·13
G
T
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenlee's
only The New Leaf Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Greenlee's · 5
only The New Leaf Bakery · 0
no exclusive doors — everywhere The New Leaf Bakery is, Greenlee's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenlee's · The New Leaf Bakery
