Greenoodle vs Hakubaku · Bay Area shelf head-to-head
Greenoodle and Hakubaku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hakubaku carries more Brand PowerHakubaku is in more Bay Area grocersGreenoodle sits further up the premium end
Greenoodle
Hakubaku
25
brand power
32
6
products
7
1
categories
2
2
subcategories
5
6
grocers
12
$1.14
price per oz
52.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenoodle▭ Hakubaku
Distribution · 30% of score25·50
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenoodle
no top category Hakubaku doesn’t also play in.
only Hakubaku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Greenoodle · 3
only Hakubaku · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenoodle · Hakubaku
